How Pinterest has changed the Wedding Industry....
I went to Culinary School for 3 reasons.
I LOVE Food.
I love Cooking.
I love Creating.
So I can get pretty Pinterest wasted like the other 100 million strung out users who stay up past 3am painting rainbow honey bears to use as vases for re-growing scallions.
Or is that just me?
Moving forward, it's no coincidence that Pinterest's largest demographic is made up of Women between the ages of 25-34, which also happens to be the age of the average Bride.
Pie Bars, Crepe Cakes and Cupcake Stations have replaced the Wedding Cakes at many weddings I have worked.
Wedding Decor and Favors are made by following Pinterest tutorials. Personalized Mason Jar Mugs, Wine Bottle Candle Sticks, and homemade soaps are just a few of the ones I have spotted.
For some couples, it truly is about budget and saving your money for more practical things then engraved Swarovski wedding favors.
For others it is about the personalization, the actual creative process and having a wedding as individual as you are.
Bonus: The bragging rights if you can actually pull it off are pretty sweet too.
So what should we do as Wedding Professionals to adapt so we aren't left feeling like a Cabby in the age of Uber?
It's all about discovering our Client's needs, presentation, marketing, and of course Building Value in our products and services. Let's be honest, there are thousands of Pinterest Fails online. There is a reason why we are called Wedding Professionals. Our cakes don't look like the ones at www.cakewrecks.com.
A Florist could offer a DIY Bridal Bouquet Kit that includes flowers, floral tape, Styrofoam, and instructions. She could even offer paid classes or workshops to teach DIY Brides how to craft Wedding Bouquets.
A Wedding DJ could advertise and sell custom Wedding Playlists on her website.
A venue can offer a Sunday Brunch wedding with a Mimosa Bar and a Crepe Station at half the cost of their Saturday evening weddings.
Be Creative and come up with alternative services, packages, and pricing for the DIY Couple.
Be prepared to overcome common objections (such as budget) when you are pitching to a DIY Couple. A lot of Clients are truly unaware of the hidden costs of rentals when using a unequipped venue.
Remember to build a great rapport with your Couples by listening to their needs, showing empathy when needed, and being helpful and informative by providing solutions to their problems.
Last but not least if you can't beat 'em, join 'em!
Use Pinterest to advertise your business by pinning blog articles, photos, videos, recipes and other fabulous content from past weddings to lead folks back to your site.
Wedding Professionals please comment below if you offer any DIY Wedding options and tell us about them.
Brides (Future and Past) please comment below with your DIY success or DIY failure stories!